Having a Ball: What's Working in the Music Business

1. Why do media planners need to know about the music industry?

-That more money is coming from live performances, merchandising, sponsorship, publishing, online streaming, TV, and emerging markets.

2. What are some of the general trends in record sales over the past few years?

-Middle-aged and older people are still buying CDs, while younger people are not. More people are buying individual tracks rather than whole albums.

3. What does the trend that people are paying more to see live music imply?

-People enjoy the live entertainment experience and are more willing to pay more money to see their favorite artists and bands.

4. Page 3, para 4, "music's best customer is TV"? Explain.

-Music is constantly played on television and it's an easy way to promote music. The trend of music shows is on the rise.

5. What demographic group is likely to spend money on music? (page 5 and 6)

-Those who are 60 and over are now more likely to spend money on music.

6. As a media planner, what are some of the opportunities that the music industry offers for promotion of brands?

-Product placement, using actors and actresses (clothes, shoes, etc.), commercial time, sponsorship, endorsements, etc.