Local Television Market Universe Estimates

1. How many DMA's are there in the US?

-There are 210 DMAs in the US

2. What is the total number of TV households in the US?

-The total number of TV households in the US is 114,866,380

3. Find the size of the US population and calculate the number of people per TV household?

-307,006,550/114,866,380= 2.67

4. What DMA does Carbondale fall under? What is the rank and size for this DMA?

-Paduc-Cape Girard-Harrisburg: Ranked #78: 399,690 TV households

5. If you were to advertise in the top ten DMA's, what percentage of the total US TV households are you likely to reach?

-(33,912,910/14,866)100= 29.5%

6. If my plan requires advertising in Illinois, what are the possible DMA's that you will have to consider?

-Chicago, St. Louis, Paduca-Cape Girard-Harrisburg, Bloomington-Peoria, and Rockford