BMW vs. Audi: The Best Media Plan on Four Wheels?

1. The second paragraph states, "when each spent between 50% and 55% of its media budget on brand or range ads for multiple models." What are brand or range ads? What other kinds of ads besides brand or range ads must have comprised the other 50% of the budget?

-Brand ads are advertisements that emphasis a company's brand or logo. Others ads that promoted specific products made by the brands probably comprised the other half of the budget.
2. What are the different categories (media classes) of advertising used by these two companies?

-Media classes used by the two companies includes broadcast, television, online, mobile, product placement in movies, etc.
3. According to the video strategy, ads were placed on broadcast, online, and mobile platforms. What does this mean and how does this work?

-It's a multi-platform advertising strategy that connects people through interaction and interconnectivity in all three mediums.
4. What kind of online advertising did both these companies use?

-Both companies used a type of interactive online advertising to promote their companies.
5. What else would you have used or done to promote these companies as part of your media strategy? Give three examples.

-Have customers send in pictures and videos online of their "Pimped Out" BMWs or Audis and make it a contest

-Offer celebrities the chance or encourage them to take BMWs and Audis to red carpet events

-Make tv commercials encouraging people to sign-up online for a chance to win a free BMW or Audi and run the ads during red carpet events like the Emmys, VMAs, Grammys, etc. Then announce the winner at the end of the event