1. Explain the statement, 'that media planners and buyers are closer to the economy and often see trends well before anyone else', as mentioned in the first paragraph. Why is this so?
-Media planners and buyers often see trends well before others because they are so observant of today's media, and they say the media reflects our current society.
2. What according to the folks surveyed in the article is the future of the media field?
2. What according to the folks surveyed in the article is the future of the media field?
-Business is starting to look up for the future of the media field. Clients are slowly starting to spend money again.
3. In the middle of the article it says that clients are being cautious and wary? What does this mean? What are its implications on media planners?
3. In the middle of the article it says that clients are being cautious and wary? What does this mean? What are its implications on media planners?
-People are being cautious with their money because of the economy. Their wary of what to do with their money. This makes the job of media planners harder because they have to build a level of trust in order and reassurance in the customers.
4. The last few paragraphs talks about job prospects in the media field. What is the general opinion here?
4. The last few paragraphs talks about job prospects in the media field. What is the general opinion here?
-The job prospects in the media field explain that more entry-level jobs are becoming available because people who are just starting out are willing to take less pay since the economy and industry is struggling.
5. Do a web search for an entry level media job (planning, buying, or selling). Copy and paste the ad. Analyze the contents for the kind of skill sets that are required as mentioned in the job posting.
5. Do a web search for an entry level media job (planning, buying, or selling). Copy and paste the ad. Analyze the contents for the kind of skill sets that are required as mentioned in the job posting.
URL: http://www.careerbuilder.com/JobSeeker/Jobs/JobDetails.aspx?IPath=ILKV0A&ff=21&APath=2.31.0.0.0&job_did=J8B2BW6T4PNBCLXL6VK
ASSISTANT MEDIA PLANNER
Job Description
Service Area: The Exchange
Position: Associate (Assistant Media Planner)
Functional Role: Exchange Planning
Reports to: Senior Associate, Exchange Planning
Experience: 0-1 year
Current Position(s): Assistant Media Planner
Company Overview:
Mindshare is a next generation marketing services agency. We believe brands aren’t simply driven by an idea or ideals. A brand’s value is driven through a series of exchanges with people. We use insights and analytics to map this value exchange and to design a growth strategy. We infuse this strategy with creativity to invent communications ideas. We action these ideas via our robust global network of 114 offices in 82 countries with $27.8 billion (Source: RECMA) in media billings. Mindshare is part of GroupM, the leading global media investment management operation that serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.
Job Overview:
The Associate, Exchange Planning works in support of the Senior Associate and Manager to implement the brand’s tactical plan on a day-to-day basis. The is an entry-level position providing Exchange Planning team support while learning through established training programs and on-the-job training. This position involves developing the details of the tactical plan and, working with the implementation groups, initiating and maintaining the implementation of those details. The Associate is also responsible for expanding his/her knowledge base in preparation for promotion.
Job Responsibilities:
*Maintenance of tactical Media Plans
*Working with the Senior Associate and Manager, as well as implementation groups, assists in the development of budget allocations across media, media mix scenarios
*Maintains and communicates up-to-date records of the implementation of the plan
*Provides research and analysis to deal with various issues that arise in the execution of the tactical plan
*Develops agency point of views on media opportunities for submission to the client
*Meets with sales representatives to obtain information about their products
Job Requirements
Job Skills & Requirements:
*Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
*Although no media planning experience is required an internship with an advertising/media agency is strongly preferred
*Basic knowledgeable of media
*Comfortable working with budgets and numbers
*Excellent verbal and written skills
*Strong quantitative and analytical skills
*Exceptional organizational skills, multi-tasking capabilities and detail oriented
*Computer literate with proficiency in Excel, Word and PowerPoint
*Strong communication and people skills; positive attitude and team player
*Prior Knowledge of Media Tools and Donovan Data Systems is a plus but not required
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