-They pay Google to allow them to advertise on the top web searches.
2. What is the biggest advantage of advertising on Google versus anywhere else and why is it the lifeblood of many businesses? Refer to this line in paragraph 4 in framing your answer, "It's a revealing cross-section of Google's business that gives some clarity to one of the most opaque areas of ad spending, and the lifeblood of many American businesses."
2. What is the biggest advantage of advertising on Google versus anywhere else and why is it the lifeblood of many businesses? Refer to this line in paragraph 4 in framing your answer, "It's a revealing cross-section of Google's business that gives some clarity to one of the most opaque areas of ad spending, and the lifeblood of many American businesses."
-Google makes up 65% of web searches in the United States. This promotes a larger audience for web search advertising. Google searches can help control and maintain reputations for businesses. The break down for ad spending on Google helps us better understand how businesses think and act in order to maintain a certain image.
3. According to the article, BP has spent more than a 100 million dollars in advertising ever since the oil spill. Do you think this was a good move? Why or why not?
3. According to the article, BP has spent more than a 100 million dollars in advertising ever since the oil spill. Do you think this was a good move? Why or why not?
-I think it was a very desperate move on BP's part to buy all of that advertising after the oil spill. That includes the television ad BP put out to use to apologize to everyone. I think all of the money they spent on advertising looks bad at a time when they should have been giving more money to the businesses and lives they were ruining because of their mistakes.
4. What does the trend signifying an increase in spend by big corporations on Google suggest to you about the advertising industry?
4. What does the trend signifying an increase in spend by big corporations on Google suggest to you about the advertising industry?
-That the success of advertising agencies are shifting strongly towards the internet; especially towards search engines.
5. In the last paragraph, what does the line, "These are direct-billed customers only, not the many thousands of small self-serve advertisers that make up Google's long tail," indicate to you about Google's business model?
5. In the last paragraph, what does the line, "These are direct-billed customers only, not the many thousands of small self-serve advertisers that make up Google's long tail," indicate to you about Google's business model?
-Google is able to attract different advertising agencies to a variety of profitable advertising forms. This is great business for Google.
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