-Measured media is the numbers, or ratings and statistics of acuqired and reached viewers of a certain form of advertising. An example would be Nielsen ratings in television. Unmeasured media means that the number of acquired and reached viewers is not able to be physically counted. Many OOH ads are unmeasured.
2. Apparently outdoor spend received a 20% boost from last year. If outdoor received a further 20% boost for 2011, what will be the amount of money spent on outdoor? What percentage would it have increased by compared to the 2009 figure. Show your calculations.
2. Apparently outdoor spend received a 20% boost from last year. If outdoor received a further 20% boost for 2011, what will be the amount of money spent on outdoor? What percentage would it have increased by compared to the 2009 figure. Show your calculations.
-Outdoor spending in 2010 is $58,900,000, if outdoor received a further 20% increase for 2011, the budget will be $70,680,000 (58,900,000/5 = 11,780,000, 58,900,000+11,780,000= 70,680,000). Compared to the budget in 2009, the budget has increased 31% for 2011. (48,900,000/70,680,000*100 = 69, 100-69= 31).
3. What are some of the reasons cited for the cut in TV spending by movie studios? What are some strategies that they use to overcome these reasons?
3. What are some of the reasons cited for the cut in TV spending by movie studios? What are some strategies that they use to overcome these reasons?
-DVRs and steaming-videos via the Internet are two major reasons cited for the cut TV spending by movie studios. Some strategies to overcome these include buying ad time during live events when DVR playback is lessened, and by keeping up with the times of technology by placing their ads online before and during streaming videos.
4. After reading the comments from the media experts at the bottom of the article, what do you think is the best way for studios to promote movies? What is likely to make you go want to watch a movie in the theater the week its released?
4. After reading the comments from the media experts at the bottom of the article, what do you think is the best way for studios to promote movies? What is likely to make you go want to watch a movie in the theater the week its released?
-I think ads via television and the Internet are the best ways for studios to promote movies. If you can interconnect the two medias, you should be pretty successful. A great movie trailer is what makes me want to watch a movie in the theater the week it's released.
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